I finished my third and final case study through the Coursera UX design program. The suggested portfolio project prompt was a mobile app and responsive website for social good
Click here to view full case study.
About the Project
Parenting is an incredibly wonderful and demanding process. By creating a loving haven that is specifically suited for them, this endearing social good portal recognizes that starting a new chapter might be overwhelming and welcomes first-time parents with open arms and an abundance of information.
PROJECT DURATION: September 2023 - October 2023
Project Overall
THE PROBLEM: New parents often experience feelings of overwhelm, anxiety, and uncertainty about how to handle the responsibilities of having children.
THE GOAL: To offer complete assistance as well as guidance to those who are expecting their first child by offering them emotional support, useful advice, and helpful resources for their parenting journey.
THE ROLE: UX designer leading the app and responsive website design from conception to delivery.
THE RESPONSIBILITIES: Conducting interviews, paper and digital wireframing, low and high fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs, determining information architecture, and responsive design.
User Research Summary
The first step was to do extensive research and interview a wide range of first-time parents (ranging in age from 18 to 45) from various backgrounds in an effort to fully grasp their requirements.
To further understand the possible users and competitors, I conducted surveys, generated user personas, problem statements, user journey maps, and competitor audit and report.
Research proved that adults were scared of going into the journey of parenting because of the lack of information or resources they had in the field of childcare.
User Personas
Angela is a working professional who needs suggestions, resources, and coaching about parenting more often with her phone because she is constantly on the move and wants quick access to information.
Rocky is experiencing a mixture of worry and enthusiasm. He wants to be the greatest father he can be for his child, but he's unsure of his capabilities as a new parent and what to anticipate.
Competitive Audit
An audit of a few competitors’ products provided direction on strengths and weaknesses.
Digital Wireframe
After ideating and drafting some paper wireframes, I created the initial designs and focused on enabling parents to access information and advice about parenting.
Low-fidelity Prototype
To prepare for usability testing, I created a low-fidelity prototype that connected the user flow of common pregnancy symptoms.
Usability Study
Early designs allowed for some customization, but after the usability studies, took out the hamburger menu icon and add it as icons to the footer to give more room at the top search section.
Additional design changes and providing a clearer indication of what category they are browsing.
High-fidelity Prototype
My high-fidelity prototype followed the same user flow as the low-fidelity prototype, and included the design changes made after the usability study.
Accessibility Considerations
After finishing the mobile app, I got to work on the responsive website. In order to guarantee a unified and consistent user experience across devices, I utilized the sitemap as a reference for the organizational structure of each screen's design.
Responsive Designs
Project Overall
IMPACT: Our target users shared that the design was intuitive to navigate through, more engaging with the images, and demonstrated a clear visual hierarchy.
WHAT I LEARNED: Throughout the process I learned how to design with a mobile-first approach, how to display information in an easy-to-digest format, and how to incorporate accessibility considerations in my design solutions that were both feasible and useful.

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